Content & briefs
Assets overview
Assets are the staging ground for creative and content — where teams brief, build, review, and deliver the work that powers campaigns and flows.
Step-by-step guide
What is an Asset?
Assets are where creative and content gets planned and produced — think of them as the work items that become your final deliverables (design, copy, landing pages, ad creative, etc.). Creative teams and coordinators typically live here day-to-day.
The Assets page
The Assets page supports powerful filtering so you can quickly find what matters:
- Search by asset name.
- Status, type, assignee, and due date filters.
- Filter by associated campaign, initiative, flow, or flow message.
- Multi-client view to see assets across brands at once.
Calendar view (by due date)
Assets have an optional due date. If a due date is set, the asset appears on the Assets calendar view. Assets without a due date will not show in the calendar.
Bulk edit mode
Turn on Edit mode to select multiple assets and apply changes in bulk (for example, reassignment, status changes, or associations), similar to bulk edit on other table views in Access Audience.
Opening an asset
Clicking an asset from the Assets list opens the asset in a new browser tab. On the asset detail page you can edit, clone, or delete the asset, and collaborate through comments.
Associations and context
Assets can be associated with initiatives, campaigns, flows, and flow messages. The asset detail view surfaces these associations so you can jump to related objects (for example, click through to the linked campaign) without losing context.
Creating a new asset
When creating an asset, you typically set:
- Name, type, and a starting status.
- Due date (optional) to place it on the asset calendar view.
- Associations — link it to an initiative, campaign, flow, or flow message (flow associations may require selecting a version and touchpoint).
- Assignee and description to clarify ownership and intent.
- QA checklist (optional) to define what “done” means.
Briefing and delivery fields
Assets are designed to work like a structured brief and delivery workflow:
- Creative brief — start from a custom brief template, or choose no brief and add fields ad hoc.
- Custom fields — add, remove, and reorder fields as needed to match the request.
- URL and content — the delivery area where the team can paste final links (Figma/Canva) and final copy or content output.
For deeper detail on building and managing brief templates, see Custom brief templates.
From brief → review → approved
Most teams use assets as a repeatable workflow: brief the request, collaborate via comments, move the asset through statuses, and ultimately mark it approved so it’s ready to use in the associated campaign or flow message.